Archive for 'Advertising' Category
It was the thalidomide disaster that first captured public attention about the risks associated with drugs and ensured that major regulatory changes in drug safety would occur throughout the world, including the UK. Paradoxically, thalidomide was initially introduced and marketed to address a serious safety concern. In the 1950s barbiturates were in widespread use. However, [...]
“the number of new preparations or new formulations of previously available drugs introduced each year is enormous. Many of these have little virtue and some are stupid or useless mixtures of drugs which add little to modern medicine except expense and unnecessarily increase the number of chemicals a human being is asked to take. Their [...]
John Mack has put an interesting post up about the presentation of risk in Direct to Consumer (DTC) Advertising for prescription drugs in the US. Recent guidelines in the US appear to have moved drug marketing away from television adverts to print, possibly because compliance is easier in the printed form. He’s also made a [...]
The BBC report on the use of thalidomide in children with brain tumours. While this may seem counter-intuitive, given the serious congenital disorders that thalidomide was responsible for, it should be remembered that one of the marketing angles for thalidomide in the 1950s was that it was a safety breakthrough for children. At the time [...]
Moynihan and Henry on disease mongering: The problem of disease mongering is attracting increasing attention, though an adequate working definition remains elusive. In our view, disease mongering is the selling of sickness that widens the boundaries of illness and grows the markets for those who sell and deliver treatments. It is exemplified most explicitly by [...]
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The above advertisement is one of a fantastic set of old drug adverts. A couple of my favourites are the lady about to be “nudged” to sleep, and a Midwich Cuckoo-style child advertising a “gentle” barbiturate for children.
Guinness is a minor interest of mine, both for health reasons and scientific reasons. They also have a long track record of superb advertising campaigns. However, I was previously unaware of this series of advertisements, which are based around Lewis Carroll’s Alice in Wonderland. “Hatta’s only just out of prison,”, said Haigha. “What was he [...]
Can you help find these two pleasant ladies? The picture above depicts two ladies who have gone missing. We are concerned about their health, given their obvious cardiac risk factors. They were very commonly seen in general practitioners surgeries, libraries and in hospitals a couple of years ago. Usually they’d be jumping for balloons, skipping [...]